对长沙市户外运动产业发展现状的调查研究

摘　要
随着现代经济及以信息技术为标志的高新科技的迅猛发展,人们的生活水平和生活质量不断改善。高效率、快节奏的生活方式使现代人在工作中经常处于激烈竞争和超负荷运行的高度紧张状态中,城市化使人们和大自然交流的机会越来越少。因此远离城市的喧嚣,摆脱工作和生活中的压力,到轻松愉快的自然环境中娱乐身心,充分享受自然山水和新鲜空气给人的身心带来的愉悦和轻松,成为现代人的需求。户外运动正是在这一背景下产生并迅速发展起来的。本文主要运用问卷调查法、文献资料法、访问法进行分析探讨。对长沙市户外俱乐部的现状进行了调查研究;在大量文献资料、问卷调查结果、走访得到的第一手资料的基础上，揭示了户外俱乐部服务产品的特点及户外俱乐部的经营特点;全面分析了长沙市户外运动产业发展状况。并提出了相应的建议，以求为长沙市户外运动产业的发展提供参考。

关键词
户外运动；产业；俱乐部；现状
Research the Situation of outdoor Sport in Huaihua ciry

Abstract
Along with marking concerning the high-tech and modern economy and the information technique, people's living level and living quality improve continuously, high-efficiency, the life style of the quick rhythm, make the person usually be placed in the fierce competition and super burden to circulate in the work of in the highly nervous appearance, the city turns an opportunity that make people and great universe's exchanges less and less. Therefore keep off the hull abloom of the city, get away from a work and live medium of pressure, go to easily pleased amuse mind and body in the natural environment, enjoy natural landscape well, bring the person's mind and body and fresh air of dulcify with relaxed, become the need of the modern people. Outdoor games are exactly a creation to combine to develop quickly under this background. This paper usage questionnaire method ,document method, the interview method etc. study The present condition Huaihua city  outdoor club of city carried on investigating a research;announce to public the characteristics of the outdoor club service product and the management characteristics of the outdoor club; analyzed  huaihua city outdoor games industry development condition completely. Put forward the suggestion for correspond also, in order to provide a reference for the development that the huaihua city outdoor games industry

Key words  
Outdoor sports ；industry; Club; Status

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