论我国家电制造企业核心竞争力存在的问题及对策

摘  要
企业核心竞争力是企业健康发展的基础与保障。培育和发展核心竞争力对于一个企业来说是至关重要的，这常常关系的企业的生死存亡，只有形成企业核心竞争力，那么企业才会拥有属于自己的战略资产。家电制造业是中国市场化程度最高、竞争最激烈的行业。中国家电企业在近几十年的发展中存在诸多问题，太多的企业付出了惨烈的代价，其关键原因就是没有以核心竞争力为依托。
本文从核心竞争力的角度出发，指出我国家电企业目前存在的各种问题，并分析核心竞争力对我国家电制造企业的重大作用，最后结提出几点建议，希望这个结论能对我国家电制造业发展有所帮助。

关键字 核心竞争力；家电企业；对策
ABSTRACT

The core competitiveness of enterprises is the foundation and guarantee for the healthy development of enterprises.Training and developing core competitiveness is crucial for an enterprise,which often decide the survival of enterprises, only the formation of the core competitiveness of enterprises, then the business will have their own strategic asset. The home appliance manufacturing industry is the highest degree of market, the most competitive industries. Chinese household electrical appliance enterprises exist many problems in the decades of development, too many companies have to pay a terrible price, the key reason for this is not to rely on core competitiveness.
    From the perspective of the core competitiveness this article pointed out that China's household electrical appliance enterprises existing problems, and analyze the major role of the core competitiveness of China's household electrical appliance manufacturing enterprises, at last make a few suggestions, hope that the conclusion can help China's household electrical appliance manufacturing industryits' growth.

Key words   core competitiveness; household electrical appliance enterprises; countermeasure

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