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农村寿险市场发展的探讨


全文字数:10000字左右  原创时间:<=2022年

【内容摘要】

农村寿险市场发展的探讨


内容摘要:“三农”问题连续两次作为一号文件写入党中央的工作日程中来,成为21世纪全面建设和谐社会工作的重要环节,我国是一个农业大国,农村人口比例占全国人口的65%,加之城市和农村的老龄化人口不断增加,我国已然进入了老龄化社会,因此如何把寿险业务全面的开展到农村来发挥巨大的保障作用成为了关键性难题,保险业是经营风险的特殊金融行业。作为一种经济保障制度,保险业,在促进改革、保障经济和造福人民等方面发挥了重要作用,被誉为社会的安全网和稳定器。当前,农村的保险事业尤其是人寿保险业正处于初期发展阶段,如何促进其健康快速发展,是我们亟需加紧研究的一个重要课题。 依据有关数据,本文阐述了农村寿险发展的重要意义,并分析了我国农村寿险市场发展的现状。然后分析了农村寿险发展的有利条件,提出了我国农村在寿险发展中的问题,最后提出了改进的意见。

关键词:三农问题、寿险市场、保险营销
Research on the development of life insurance market in rural areas

Abstract:The "three issues concerning farmers" two successive as a document written to the central committee work schedules, into the 21 st century the comprehensive construction harmonious society's important segment, our country is an agricultural big country, rural population occupies countrywide population65%, together with the city and the rural aging population increases ceaselessly, our country already entered the aging society, so how to make the comprehensive development of rural life insurance business to come to play a huge role has become a key problem, insurance is a special finance operational risk. As a kind of economic security system, insurance industry, in stimulative reform, protection of economic and the benefit of the people has played an important role, is regarded as social safety net and stabilizer. Current, rural insurance especially in life insurance industry is in the early stages of development, how to promote its healthy and rapid development, we need to intensify research an important topic. On the basis of the relevant data, this paper expounds the important significance of the development of rural life insurance, and analyzes the current situation of the development of rural life insurance market. Then it analyzes the favorable conditions for the development of rural life insurance, put forward our country rural in life insurance developing problem, finally put forward the suggestions for improvement.

Key word: Farming problem, life insurance market, insurance marketing

 

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