论提高我国出口商品的国际竞争力途径

摘要:改革开放以来，中国的对外贸易取得了很大的成功，现如今，中国已成为继美国日本之后的第三大贸易国，对外贸易迅猛发展。但是，中国的对外贸易仍然是贸易总量大、利润低、技术含量低、缺乏竞争力的对外贸易。所以，提高中国出口商品的国际竞争力对于中国对外贸易的发展有着举足轻重的作用。
论文首先分析了中国出口商品的现状及存在的问题，即出口总额居世界前列，但出口的商品大部分仍为劳动密集型产品，附加值较低，获利较少。随后作者分析了中国出口商品的国际竞争力，论述了出口商品国际竞争力的评价指标，包括国际市场占有率、显示性比较优势指数和国际竞争力指数。指出我国出口商品的国际竞争力低下以及造成此种状况的原因，出口商品无论是技术还是结构都有待提高，缺乏自主品牌和市场营销策略。最后，作者阐述了通过提高商品的质量和技术含量，优化出口商品结构，实施品牌战略来提高我国出口商品国际竞争力。
通过本文的写作，笔者论述了中国出口商品以及其竞争力的现状，并希望通过分析造成中国出口商品缺乏国际竞争的原因，以提出相应的提高我国出口商品国际竞争力的策略。拥有竞争力，中国才能成为真正的贸易强国。
  
关键词：出口商品；国际竞争力；附加值；商品结构

Analysis of Ways to Improve the International Competitiveness of Chinese Export Commodities

Abstract

Since the beginning of reform and opening up, China's foreign trade was a great success. Now, China is the third biggest trading country following America and Japan and China’s foreign trade develops rapidly. However, China's foreign trade continued to be characterized by huge trade flows, low profit, low technology content, lack of competitiveness. Therefore, improving the international competitiveness of China's exports to China had an important role in the development of foreign trade.
The paper first analyses the current situation and existing problems of Chinese export commodities, that is the trade volume ranks the forefront of the world, but most of the commodities are labor-intensive, lower value-added and less profit. Firstly, the author analyzes the international competitiveness of China's exports commodities, and lists the evaluation of international competitiveness of exports. Secondly, the author points out that poor international competitiveness of China's exports, and the reasons. It is that not only the technology and the structure of export commodities are to be raised, but also the commodities are lack of proprietary brand and international marketing strategy. At last, the author explains that we can improve the international competitiveness of Chinese exports by improving product quality and technical content, optimizing the structure of export commodities, and the implementation of brand strategy.
According to this thesis, the author discusses the situation of export commodities and its competitiveness, and hopes that can propose appropriate strategies for improving the international competitiveness of export commodities after analysis of reasons cause exports are lack of competitiveness. With competitiveness, China can become a real strong trading country.

Key words: export commodities; international competitiveness; additional value; structure of export commodities

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