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我国轿车市场营销的策略研究


全文字数:14000字左右  原创时间:<=2022年

【内容摘要】

本论文的目的和意义在于详细分析汽车产品的国际国内的发展趋势、市场前景、市场营销的策略。

在此基础上,着重对某个(些)品牌的汽车市场营销的策略进行分析,将汽车营销基础加以细化和具体化,找出适合现阶段中国汽车市场营销的策略的独特模式,为发展汽车市场、促进汽车营销策略的完善以及扩大品牌市场竞争力建立起理论性框架,并探索和创建汽车市场营销实践的操作工具,为营销活动提供决策参考。

Study on Automobile Marketing Strategy in China
Studengt:Shi Jie              Supervisor:Deng Fumin

Abstracts
Since automobile marketing is at it’s primary stage in china, the theoretical system is yet to be improved and perfected. Moreover, since China is now building it’s market econmy, the old systems are destroyed and new systems are being built and perfected. Therefore, automobile marketing faces great changes. With the support of industrial policies, the automobile market is sure to enter a golden period and the automobile industry become a polar of China’s national economy. Thus, the automobile marketing activites will also undergo remarkable changes with surroundings.
The puropose of this paper is to make detailed analysis of automobile industry, automobile consumption characteristics in china and the development trend, market  perspectives as well as market capacity of cars both in and out of China through the theoretical study of automobile traits, automobile market characteristics, automobile marketing promotion activities and market reactions. And on this base, this paper will make further ananlysis of marketing of cars of specific brands in order to find a special mode suitable for automobile marketing in China in present stage, build  a  theoretical framework aimed at develping automobile market, promoting automobile marketing and perfecting and raising the competitiveness of some brands as well as explore the operational equipments of automobile marketing to serve as a decision –making consult for marketing activities.  
Key words:Automobile industry, marketing, strategy.

 

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