基于网络经济的企业边缘竞争力研究

当前经济社会的竞争日益激烈，其动态特征已经成为人们的共识，学者们和企业家们在不断探寻在这种动态竞争环境中企业如何更好的生存、发展的同时，“边缘化”越来越受到人们的关注，甚至于成为行业的主导战略方法，无论是出于政治目的还是商业竞争的需要。边缘竞争战略的总体目标是根据一系列不相关的竞争力来彻底改造企业的优势组合。本文从网络经济的基本形式出发，以存在于其中的现代企业的边缘竞争问题为背景，提出了边缘竞争力的概念，描述了其特征、存在的状态和网络经济条件下对现代企业的影响，并将其与核心竞争力进行了对比分析，得出两者的异同以及互补优势。最后，给出了网络经济环境下企业打造边缘竞争力的方法和步骤，以及企业实施边缘竞争力的现实意义。

[关键词]网络经济  边缘竞争战略  边缘竞争力
Research on the edge competitiveness based
on network economy

Abstract: The current economic and social becoming  increasingly competitive, people has reach a consensus on the fluctuation characteristics, when the scholars and entrepreneurs always to look for the way  on how to survival and development, the marginalization has aroused more and more concerns, or even become the main strategic in the industry. Whether it is for political purposes or the needs of commercial competition, the overall goal of the Competitive edge is reinvent the industry sunk based on a series of objectives which not related to the competitiveness. This paper  proceed from the basic form of network economy ，use the modern enterprise’s competition issues as the background, put forward the concept of competitive edge, describing its features, existing state and the effect of  modern enterprise under the Network economy. Compared and analyzed their core competitiveness, and summarizes the similarities and differences between the two complementary advantages. Lastly, show the measures and steps to make a competitive company under the network economy, and the meaning of carry out the edge competitive strategy.

Key words: network economy, edge competitive strategy, edge competitiveness

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