竞争情报系统在企业战略管理中的应用研究
我们正处于一个情报与战略制胜的信息时代，在这个时代中，竞争情报是企业谋求或保持竞争优势的战略资源。而同时，计算机应用和网络的飞速发展，使得竞争情报活动涉及的数据规模急剧加大。最终，必须对市场变化做快速反应的企业，不得不考虑把竞争情报的方法和步骤设计成计算机系统软件，以尽可能地提高企业的核心竞争力。这就促进了竞争情报系统的出现和快速发展。在当今的“新经济”时代，企业要想获得持续竞争优势，竞争情报系统则应该也必须应用于企业的战略管理过程中，只要将二者有效结合，通过竞争情报系统收集并综合分析相关信息，就能更好地满足决策者制定竞争战略和方案的需要，提高企业的竞争力，促进企业的发展。
论文从竞争情报、竞争情报系统和战略管理的理论梳理着手，对竞争情报的含义、作用、研究内容、方法和流程，竞争情报系统的含义和功能结构，战略管理的定义、过程和内容进行简单的介绍。在此基础上对竞争情报系统在企业战略管理中应用的必要性、可能性和重要性进行了探讨，然后论述了竞争情报系统如何应用于企业战略管理过程中。最后，对竞争情报系统实际应用的典型案例进行了介绍和分析，以进一步说明论文的观点。
关键词：竞争情报，竞争情报系统，战略管理
ABSTRACT
We are being in the information age which get the upper hand of an intelligence and the strategy, in it, Competitive Intelligence is the strategic resources which the enterprise can use to try for or keep the competitive advantage. Simultaneously, the computer application and the network swift develop, causes the data scale which the Competitive Intelligence activity relate to enlarge suddenly. Finally, the corporation must make the rapid response to the changeful market, can not help but consider that designs the computer system software which base on the Competitive Intelligence’s methods and processes to enhance corporation’s core competitive power possibly. This promoted the Competes Intelligence System appear and develop. In the “new economy” time, corporation, if he wants to obtain the continual competitive advantage, Competes Intelligence System should also must apply with in the Corporation Strategy Management’s process, so long as unite them effectively, use the Competes Intelligence System collect and synthetically analysis the related information, to satisfy the policy-maker to constitute the competitive strategy and project, enhances enterprise's competitive power, and promotes the enterprise's development.
This study starts from the theory combing of Competitive Intelligence, Competes Intelligence System and Corporation Strategy Management, introduces the Competitive Intelligence's meaning, functions, research contents, methods and flow, the Competes Intelligence System's meaning and the function structure, the Corporation Strategy Management’s definition, it’s process and it’s content. Base on this, discusses the necessity, the possibility and the importance of Competes Intelligence System apply with in the Corporation Strategy Management’s process. Then elaborates how the Competes Intelligence System to apply in the enterprise strategy management process. Finally, introduces and analyses the case which corporation has already used the Competes Intelligence System so as to give a further explains on the viewpoint of the study.
Key Words: Competitive Intelligence, Competes Intelligence System, Corporation Strategy Management
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