星巴克在中国的营销策略

该论文集中分析了星巴克咖啡公司在中国的营销策略，为了更完整的分析这一主题，该论文将分成五大部分：第一部分是简述星巴克咖啡公司的发展历程；第二部分是分析星巴克咖啡公司的现状；第三部分是集中分析星巴克在中国的营销策略；第四部分是浅谈星巴克在中国市场发展中可能会遇到的问题和挑战；第五部分是结论，重申主题。

关键词：发展历程；现状；营销策略；问题和挑战
Abstract

  This present paper concentrates on an analysis of the Marketing Strategies Of Starbucks in China.To illustrates the thesis,the paper is divided into five parts..The first part is a brief description to the development of Starbucks.The second part gives an analysis of the situation to Starbucks.The third part focuses on make an analysis of  the Marketing Strategies Of Starbucks in China. The fourth part talks about the problem and challenge which Starbucks need faced with.The fifth part is the conclusion,restating the thesis of the paper. 

Key words: development, situation, marketing strategies, problem and challenge

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