浅析商务信函的写作特点及写作原则
商务信函是贸易双方之间进行书面交流的一种方式。在商务信函的往来中,双方观点得到表达,想法和信息得以交流和沟通。因此,商务信函的有效交流能帮助国内厂商与国外的客户建立或者保持长期的友好关系。也因此,学会如何撰写一封成功的商务信函的必要性显得格外重要。但是,仅仅只是照抄照搬书上的理论原则是远远不够的,本文以在学术界普遍所接受的一份好的商务函电的标准——“3C”原则和英国语言学家G.N.Leech著名的礼貌原则作为理论研究背景,对商务信函中英语的语言特点进行分析,分别从词汇特点和句子的结构特点两个方面进行分析。并且,本文会罗列几点重要的写作原则,比如礼貌原则,对此进行详细的阐述,以便突出撰写商务信函的要点。
关键词:商务信函;交流;特点;写作原则
A Study on the Characteristics and Writing Principles of Business Correspondence
Abstract: Business correspondence is a written communication in the trade between the two sides. During the exchanges of business correspondence, the view of the two sides is to be expressed and communicated as well as ideas and information. Therefore, an effective exchange of business correspondence can help domestic manufacturers and foreign customers establish or maintain a long-term friendly relationship. Undoubtedly, it is particularly important to learn how to write a successful business correspondence. However, just copying theoretical principles from the text is not enough. This paper takes “3C” principles, a standard of a good business correspondence generally accepted in academic field and British linguist G.N. Leech’s famous politeness principles as a theoretical background, analyzing the characteristics of the language used in BC, respectively in terms of its lexical characteristic and its structural characteristics in sentences. Then, in order to batter grasp the key to write a successful business correspondence, some main writing principle like polite principle will be specifically analyzed.
Keywords: business correspondence; communication; characteristics; writing principles