商务英语信函中的礼貌原则

商务英语信函是商务活动中的重要外在组成部分，商务信函用语的礼貌性不仅展现了商务工作者的高素质，还能帮助合作双方建立良好的国际商务合作关系。从文体风格的角度来看，英文商务信函有着独特的与礼貌性原则保持一致的特征。对礼貌性原则及商务信函特征的充分理解，有助于写出一封整洁有致，能帮助建立良好商务合作关系的商务信函。所以，在礼貌性原则的基础上探索商务信函用语的特征是十分必要的。本文研究了商务信函用词用句的主要特征，对商务信函中用语的礼貌性原则的阐释主要是通过对案例的分析来进行的。关于文体特征的结论也是由对相关案例的分析得出的。通过探寻商务信函中的用语特征，本文还为初学者提供了书写商务信函的必要技巧。

关键词：商务信函；礼貌性原则；英文
Politeness Principle in Business Letters

Abstract

     Business English letter is an important component of external part of business activities, politeness of the language not only shows the high quality of the businessmen, but also helps to establish a good international business relations. From a stylistic point of view, business letters in English have their unique characteristics in accordance with the Politeness Principles (PP). A sufficient understanding of this theory and its corresponding features helps to write a neatly arranged letter which may bring about good business relations. Therefore, it is necessary to explore the language characteristics of business English letters on the Politeness Principles. This paper investigates the main characteristics of business English letters in terms of vocabulary and sentence features. The Politeness Principles are elaborated through the analysis of examples. Conclusions concerning the stylistic characteristics are drawn based on these analysis. By exploring these characteristics of business letters, the paper also provides the learners of business English with the techniques necessary for writing business letters.

Key worlds: business letter; politeness principles; English

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