从杜邦公司的发展看企业文化的经济效益

企业文化是一种行为准则、价值观念和道德规范，凝聚了企业员工的归属感、积极性和创造性，对一个企业的生存、发展和竞争力非常重要。这对于世界领先的化学公司——杜邦公司来说也不例外。成立于1802年的杜邦公司是一家科学企业，致力于利用科学创造可持续的解决方案，让全球各地的人们生活得更美好、更安全和更健康。它的业务遍及全球70多个国家和地区，为人们提供广泛的创新产品和服务。杜邦公司基于其“以人为本”的企业文化，取得了不小的成功。本文将以杜邦公司为例，探讨企业文化的经济效益。同时，本文将就如何建立优秀的企业文化给国内企业提出一些建议，使他们在激烈的竞争环境中取得生存和发展。

关键词: 杜邦公司；企业文化；经济效益；建议
Abstract
“Corporate culture” or “enterprise culture” is “the moral, social, behavioral norms of an organization based on the beliefs, attitudes and priorities of its members.” Corporate culture is of great importance for an enterprise’s survival, development and competition. The world-leading chemical industrial company DuPont is not an exception. DuPont is a science-based products and services company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Now, the company operates in more than 70 countries and offers a wide range of innovative products and services. The success of the company relies greatly on its corporate culture which is people-oriented. Based on the case of DuPont in the USA, the paper will discuss the excellent business performance resulted from right corporate culture. At the same time, the paper will give some advice to domestic enterprises on how to build good corporate culture in order to survive and thrive in the fierce competition environment.

Keywords:  DuPont  corporate culture  business performance  suggestion

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