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商务英语书信的语言特点


全文字数:5000字左右  原创时间:<=2022年

【内容摘要】

商务英语书信的语言特点


随着政治的多元化、经济的全球化以及信息的国际化,整个世界俨然一个“地球村”。如今,随着科学经济的发展以及中国加入了世贸组织,中国的对外贸易和随之而来的经济活动、技术活动文化交流越来越成为国交关注的焦点。中国人走出国门,许多外国人也来到中国考察。因此国际间的交流、沟通、贸易往来的机会也接踵而至。
而在与外国人交流往来的过程中,作为国际交流的载体,商务英语书信已广泛应用于常规工作的方方面面,尤其表现在公共关系,信息,表达思想,交流感受和社会商务的方面。由此可见,对于那些从事外贸活动的人来说,很好的掌握商务英语信函的写作是外贸活动中首当其冲的关键。
因其本身不是文学著作,所以商务英语书信并不需要华丽的辞藻。但是他所要表达的观点必须要一种平实的、清晰的、不易产生歧义的语言而展现出来,但是要引人入胜,而且要说服读者信任你说陈述的观点。
在国际贸易中,商务英语信函是与客户进行联系业务的桥梁,因此,商务英语信函的写作就显得非常重要。本文首先介绍了商务英语信函的一些背景知识,接着给出了商务英语信函的定义及其分类,然后阐述了商务英语信函的重要性,最后探讨了商务英语信函语言的六大特点。


关 键 词:商务英语信函;语言特点;遵循原则
On Language Characteristics of Business English Letters
Abstract: With the multi-polarization of politics, the globalization of economy and the internationalization of information, the whole world becomes a “global village”. With the development of science and economy, and China’s entrance into WTO, much attention has been drawn to China's foreign trade and subsequent economic, technological and cultural activities. Many Chinese people go abroad and many foreigners also come to China for investment opportunities. An avalanche of opportunities becomes available for international communication and trade.
In the process of communicating with foreigners, business English letters as a vehicle of international business transactions have been widely used in various fields of our routine duties. This is especially true with regard to public relations, information, expressing ideas, exchanging feelings and social business. Therefore, it is necessary for the people who engaged in foreign affairs to have a good command of the language features and writing techniques about business English betters.
Business English letter does not call for flowery language because it isn’t literary works, but it is required to express the writer’s own views accurately in a plain language that is very clear and is readily understood, and catch the readers’ attention and persuade them into believing what you said.
The business English letter is a bridge to establish the commerce relations with the customer in the international trade. So the writing of business English letter is very important. In this paper, the writer first introduces you some background information of business English letters, and then gives the definition of business English letter and its classification, the following part we expound the importance of business English letter, and finally discusses the six characteristics of business English letter.     

Key words: Business English letters; language characteristic; principles

 

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