苹果公司的营销策略本文主要研究了苹果公司的营销策略，以苹果产品为例并且通过对苹果公司的营销策略分析让更多国内企业制定出更好的营销策略方案。第一部分绪论表明本次研究的研究背景，研究目的，研究方法以及研究意义。第二部分，结合以往的相关文献案例把前人总结的苹果营销策略做了简单地概况和总结，并且结合我国目前企业的一些具体情况从中提出一些相关需要改进的建议。第三部分详细的分析相关的苹果营销策略以及在分析中使用到的方法。第四部分是探讨苹果公司的营销策略对其他企业的启示，对进一步研究所提出的建议。通过对本案例的研究充分了解苹果公司营销策略成功的经验，以及对本国行业还有一些企业经营者提供借鉴。
Abstract (in English)
This paper researched marketing strategy of Apple Inc, such us Apple products, according to analysis Apple Inc’s marketing strategy, some domestic enterprises can do the better marketing strategy plan. The first part indicated study background, need for study, and purpose of study, methodology and organization of the thesis .Secondly the article also mentions the previous studies concerning the issue of Apple Inc marketing strategy and the remaining problems in the same issue, and then offered some suggestions to solve out some shortcomings. Thirdly, It’s analysis some methods. The last part, the other enterprises explored some enlightenment from Apple Company’s marketing strategy. According to this research, we know it’s necessary for us to know about more and more successful marketing strategy.
Key Words: Apple Company; marketing strategy; enlightenment
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