案例,spss,数据分析

汽车营销与贸易论文:中国汽车消费的发展方向


全文字数:10000字左右  原创时间:<=2022年

【内容摘要】

自从中国加入WTO以来,中国的汽车产业也发生了翻天覆地的变化,由于关税的降低,.汽车价格也降到了人们的承受范围之内。以前那种遥不可及的豪华车也逐渐进入普通百姓家庭,中国人的汽车消费观念也慢慢发生了改变,由以前经济、省油的小型车,开始向更体面的中高档车发展,一些大排量的豪华车也慢慢流行起来,成为一道美丽的“风景线”,但“美丽”的同时也带来了一些负面影响,例如“环保”。这种局面可能是由于中国的国情所决定。本文通过郑州市场4S店和车主的实际调查、研究、分析,总结分析当今汽车消费的现状,以及引起当今现状的影响因素,从而推测中国汽车消费的发展方向,轨迹,为汽车厂商更好的生产适合市场的车型,潜在车主购买提供借鉴。
 
关键词:汽车消费,发展趋势,方向,消费现状,影响因素
 
 
 
 
 
 
 
 
Abstract
 Since China's accession to WTO, China's automobile industry has undergone enormous changes, due to lower tariffs, car prices have fallen within the scope of people to bear. Previously unattainable luxury cars that gradually the family of ordinary people, the Chinese automotive consumer attitudes are slowly changed, from the previous economic, fuel-efficient small cars, began to be more decent in the development of high-end cars, a number of large displacement of luxury cars are slowly slip into a beautiful "landscape", but "beautiful" but it also brings some negative effects, such as "green." This situation may be due to the decision of China's national conditions. In this paper, Zhengzhou market 4S shops and owners of the actual investigation, research, analysis, analyzed the current status of automobile consumption, and factors causing the current status quo, which speculated that the development direction of China's auto consumption, trajectory, better production for automotive manufacturers models for the market, the potential owners buy for reference

 

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】