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商务英语中委婉语与合作原则的分析


全文字数:7500字左右  原创时间:<=2022年

【内容摘要】

商务英语中委婉语与合作原则的分析


委婉语是一种语言现象,更是一种文化现象和社会现象,在社会交际中发挥着重要作用。世界经济的快速发展使得各国的商务交易来往成为人们生活中不可缺少的一部分。商务信函和商务谈判等商务活动中,经常运用到委婉语或者其各种的委婉表达方式。本文在分别研究委婉语与合作原则的基础上,揭示了它们的内在联系及违背关系。论文从委婉语的特点和功能方面来探讨其和合作原则在商务英语中的运用,揭示了在商务活动中,人们遵循着合作原则,使对话能顺利友好进行。但更多的情况下,人们往往违背合作原则,使用委婉语来表达自己的思想观点,以促使信息传递更加顺利,更能成功地促进人们交流,达到理想的交际效果。

关键词:委婉语,合作原则,商务英语

 Analysis of Euphemism and Cooperative Principle in Business English

              
ABSTRACT
Euphemism is not only a lingual phenomenon, but also a cultural and social phenomenon. It plays an important part in social communication. The rapid development of the world economy makes businesses between countries become an indispensable part of people’s life. Euphemistic expressions are commonly used in business correspondences and business negotiations. This paper reveals the inner links and violation relationship between Euphemism and Cooperative Principle on the basis of studying them individually. It elaborates the utility of Euphemism and Cooperative Principle in business English from the aspects of Euphemism’s features and functions, only to find people often observe Cooperative Principle in order to make the conversations friendly and smooth in business activities. But in most cases, to achieve much more successful and desired message exchange, appropriate use of English Euphemism together with violation of Cooperative Principle is to report people’s thoughts and views.

Key words: Euphemism, Cooperative Principle, business English

 

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