论暴雪娱乐公司的品牌战略

随着生活水平的不断提高，人们需要越来越多的方式来释放压力，暴雪娱乐公司应运而生。品牌战略已经成为企业普遍的应用的战略之一。本文通过介绍暴雪娱乐公司的各种案例分析研究来讨论品牌战略在企业经营中起到的重大作用。作者对暴雪娱乐公司的发展历史进行了简要介绍并对品牌战略的理论进行研究。总结分析出前人对暴雪娱乐公司研究的理论，并列举出公司如何具体实施品牌战略的案例。通过分析得出，品牌战略在企业发展中起到的重要作用。也正是因为暴雪娱乐公司的品牌战略成功的实施使其在市场中的地位不断加强。

关键词：品牌形象；品牌定位；品牌管理
Abstract

With the improvement of the living standard, people need more and more ways to release overwhelming pressure, and Blizzard Entertainment is in the wake of engender. Brand Strategy has been one of the common strategies for enterprises. This article discusses the important effects of Brand Strategy on the management of Blizzard Entertainment by analyzing the previous cases of enterprises. The paper briefly introduces Blizzard Entertainment’s development history and conducts a study on the theory of Brand. Based on the previous studies, this paper illustrates specific ways to implement Brand Strategy in Blizzard Entertainment. Through analyzing, it is concluded that Brand Strategy is vital for the development of enterprises. It is Blizzard Entertainment’s Brand Strategy that helps it achieve great success constantly.

Key words: Brand Image; Brand Positioning; Brand Management

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