电子商务赢利模式分析

中文摘要
互联 网 技 术的不断发展与完善，引发了电子商务应用的迅猛发展，企业正经历着自工业革命以来前所未有的变化。同其他新生事物一样，电子商务的发展经历了早期的迅速成长到低迷，现阶段己从复苏转向务实发展，同时也引发了人们对其盈利模式的重新思考和认识。本文从案例入手，主要分析三种不同电子商务的赢利模式本文主要的研究工作分为四个部分：
第 一 部分绪论
根据对电子商务盈利模式这一研究领域的现状分析并结合目前众多企业实践上的迫切需求，提出了写作本论文的研究背景，并进一步阐述了本论文的研究背景和意义.
第二部分
主要分析了电子商务的经营模式。在这一部分，主要从不同的角度分析B2C、C2C和B2B这三个主要的电子商务经营模式。
第三部分
主要分析了B2C、C2C和B2B电子商务的赢利模式。这部分主要从案例入手来分析这三种不同的电子商务模式的赢利模式，成功之处和存在问题。
第 四 部 分 结论
综合本论文各项分析的结果，作为结论和建议，并指出不足之处。

关键词  : 电子商务 ，盈利 ，盈利模式
ABSTRACT
The constant development and improvement of internet technology have caused the swift and violent development of e-business application ,and enterprises are going through an unprecedented change since industrial revolution ,like other new things ,the development of e-commerce that deceloped rapidly intitially and then went depressing , has already changed direction from recovery to practical developmentat at the present stage ,and has also caused people to rethink and reconsider about their profit-making modes . In this theis, start from the case, mainly analysis the profit model of three different models of e-commerce
(1)intruduce
According to analyzing to current situation in this research field of profit mode of e-commerce and according with the active demand on numerous enterprise’s practices at present ,have proposed the research background of this thesis  of  the writing ,and research purpose.
(2) this text mainly analyzed the business model of the e –business . in this section ,mainly analyze the business model of B2C,C2C and B2B from different point.
(3). this text mainly analyzed the profit mode B2C ，C2C ，B2B。This section mainly analyzed the three different profit model of e-business , the way of successful and the open question .
(4). Conclusion :
Synthesize this thesis every analysis of results ,as –conclusion and suggestion .and poit out the limitations.

Keyword  : Electronic Commerce，Profit ,Profit Mode

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