电子商务对中国外贸的影响及对策分析-以速卖通为例

互联网的巨大发展，在给人们的生活带来巨大变化的同时，也使得我国外贸经济得到了历史性的发展。电子商务发展迅速，使得大量线下知名品牌纷纷和一些大型电子商务网站合作以发展线上交易。纵观当今社会的整个发展潮流，电子商务已成为一种流行趋势。本论文通过电子商务现状对中国外贸的影响现状研究，分析其存在的问题及预期发展状况，指出在当今的外贸环境下，国内各电商不仅要积极走出国门，更要不断做出改善。并以速卖通为例，总结出在其发展过程中，为适应世界电子商务进程所作出的改进措施。同时进一步明确电子商务的发展趋势，并提出了相应的对策和建议，以提升电子商务的竞争力和商业价值。
关键词： 电子商务平台；发展趋势；对策研究

The Impact of E-Commerce on China's Foreign Trade and Its Countermeasures -- A Case Study of AliExpress
Abstract: The great development of the Internet has brought great changes to people's lives, and has made historic development to our country's foreign trade economy. E-commerce has been growing rapidly, leading to a large number of offline well-known brands collaborating with large e-commerce sites to develop online transactions. Throughout the current social development trend, e-commerce has become a popular trend. This paper studies the present situation of electronic commerce research about the impact of China's foreign trade, analyzes the existing problems and development forecast. And point out that in today's foreign trade environment, domestic electricity should not only go abroad actively, but also make improvements continuously. Make AliExpress as an example to sum up that in its development process, the improvement measures are made to adapt the world electronic commerce process. At the same time, the development trend of e-business is further identified, and corresponding countermeasures and suggestions are put forward to improve the competitive and commercial value of e-commerce.
Key Words: Electronic Commerce platform；Development trend；Countermeasure research
 

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