新能源汽车进口贸易市场分析及市场策略研究——以特斯拉电动车为例

随着新能源企业的和提供零部件的企业的破产和倒闭，从而导致了全球的新能源车发展进入非常缓慢的阶段，但在同一时间，有一家美国的电动汽车公司在2003年成立，其销售量反常的表现受到全球各地的关注和热议。从目前来看，价格还是没有达到预期时的成本，但是作为新能源汽车中的高端新能源汽车已经被广大的高层白领等社会所接受，特斯拉的开端也是看到了新能源汽车未来美好的前景。本文立足的就是新能源汽车中的特斯拉为例，了解特斯拉汽车公司、产品的定位、营销模式和新能源汽车的特斯拉是如何去打破原有燃油的传统汽车市场，如何进行市场营销的分析，以及新能源汽车能否被客户所接受。
关键词：进口贸易；特斯拉；电动汽车
Market analysis and market strategy research of new energy vehicle import trade- Tesla electric car as an example
Abstract: With the new energy enterprises and to provide spare parts enterprise bankruptcy and collapse, which led to the global development of new energy vehicles into the very slow stage, but at the same time, there is an American electric car company was founded in 2003, its sales performance has been unusual worldwide concern and hot. From the current point of view, the price did not achieve the anticipated cost, but as a new energy vehicles in the high-end new energy vehicles have been accepted by the majority of senior white-collar workers and other social, Tesla also saw the beginning of the new energy vehicles better future prospects. This paper is based on the new energy vehicles in the case of Tesla, Tesla Motors, understand the product positioning, marketing mode and new energy vehicles, Tesla is how to break the original traditional fuel vehicle market, how to analyze the market marketing, and new energy vehicles can be accepted by customers.
Key Words: import trade; tesla; electric vehicle;

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