网络自制节目《奇葩说》成功模式研究

互联网+时代的到来，催生了大批相关产业发展繁衍，使得传媒行业的竞争日趋激烈。我们的身边涌现出了一大批富有创新思维的新媒体，其中视频网站自制节目的表现尤为突出。爱奇艺自制的谈话类脱口秀节目《奇葩说》以近10亿的播放量拔得头筹，是近两年互联网自制节目的一匹黑马。本文将系统的分析该节目的制作特点、艺术特色以及传扬的价值观，以此研究网络自制综艺节目的发展道路。
关键词：新媒体；互联网自制综艺；爱奇艺；奇葩说

The successful model of network self made program weirdo talk
 
Abstract: The coming of Internet age spawns a large number of related industries and makes the competition of the media industry more fierce. There is a large number of new media with innovative thinking, and video website homemade program is particularly prominent. Among them, Iqiyi homemade talk show weirdo talk wins the top rank for its nearly 10 million play times, which is the dark horse of recent internet homemade program. This paper analyses the production features and art characteristics of this program systematically, in order to study the development of network homemade variety show.
Key words: New Media;Internet Homemade Variety Show;Iqiyi;Weirdo Talk

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