我国网络自制剧的发展现状及应对策略

随着信息时代和网络技术的全面推进和发展，新媒体迅速普及，网民数量随之迅速增长，加之移动终端设备的不断升级，网络视频用户数量呈现大幅度增长，为视频网站提供了新的机遇，但同时视频网站也面对着行业竞争激烈和版权压力等一系列挑战。面对新的机遇与挑战，各大视频网站纷纷各出奇招，网络自制剧由此应运而生，成为近两年来人们津津乐道的热门话题。本文就是将目光对准了越来越火爆的网络自制剧，通过运用文献检索、案例分析、比较研究等方法，对我国网络自制剧的发展现状及应对策略进行调查研究，希望为我国网络自制剧在今后的发展中提供一定的借鉴与帮助，促进其长足发展。
关键词：网络自制剧；发展现状；应对策略

Current Situation and Development Strategy of China's Network Drama

 
Abstract：As the information age and the comprehensive advancement and development of Internet technology, the rapid expansion in the new media, Internet users with rapid growth, and the rising of mobile terminal equipment, network video user Numbers increase by a wide margin, and for video website provides a new opportunity, but at the same time video site also faced with the fierce competition in the industry and copyright pressure and a series of challenges. Facing new opportunities and challenges, each big video websites are various ingenious methods, network homemade play thus arises at the historic moment, become the hot topic of speculation in the past two years. This article is to gaze at the homemade plays more and more popular network, by using literature retrieval, case analysis and comparative research methods, to our country network homemade drama development present situation and strategy research, hope for our country network homemade drama in the future development to provide certain reference and help promote its long-term development.
Key words:  Network homemade drama;The development of the status quo;Coping strategies

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