浅析自媒体时代的微博传播

在人类传播发展史上，出现了三种类型的传播媒体：一是以报纸、广播、电视等传播媒介为基础的传统媒体；二是以互联网、手机媒体等新兴媒介为主兼容多媒体发展技术的新媒体；三是以web2.0应用技术为基础的微博，我们称之为自媒体。
自媒体的产生依托于互联网技术，扎根于普通公众，区别于传统媒体，特别是在传播媒介、传播渠道、受众、反馈等各方面与传统媒体迥异。自媒体带来的从传播到互播的转变完全颠覆了以往的新闻生产流程和媒体价值观。

  关键词：自媒体；微博；传播；对策
Abstract

In the history of the development of human communication, there are three types of media: one is to spread the newspapers, radio, television and other media based on traditional media; two is the new media to the Internet, mobile phone media and other emerging media compatible multimedia development technology; three is to web2.0 application technology based micro-blog, we call the we-media.
Since the we-media produced rely on the Internet technology, rooted in the general public, different from the traditional media, especially in the media, communication channels, audience, feedback and other aspects of traditional media and different. Since the media bought from communication to interact change completely subvert the previous news production process and the media values.

  Keywords: We-media; Micro-blog; Transmission; Trend of development

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