试论中国传统文化对企业文化的影响---以北京同仁堂为例

任何企业文化的建立与成长都会受到民族传统文化的影响并体现出明显的国家文化传统和民族特色。我国传统文化拥有悠远的历史和丰富内容，它对中国现代企业文化的形成与发展产生深远影响。我国的传统文化源远流长,博大精深,此中有传统的儒家、道家、法家等思想,其中蕴藏着许多哲学思想和道理,对我国企业内部的文化的建设有着极其重要的影响。儒家传统文化思想对人们生活的影响是多方面的这不单单体现在中华民族的的思想中同时也体现在企业文化的建设与发展中。北京同仁堂作为创立300多年的传统企业，依旧可以在经历了风雨飘摇以及和平时代已然保持其强大的生命力其根本原因的有着强大的文化思想以及精神支持，本文重点关注中国传统思想在北京同仁堂企业文化中的影响。

关键词：儒家思想；中国传统思想；北京同仁堂；企业文化
 

ABSTRACT
The construction and development of any enterprise culture will be affected by the national traditional culture and reflect the distinct national and ethnic flavor .Chinese traditional culture has a long history and rich connotation, on the formation and development of Chinese contemporary enterprise culture have a profound impact. Traditional culture of our country has a long history, profound, contain has the ideas such as Confucianism, Taoism, legalism, which contains many philosophical thoughts and truth, is of great importance to the construction of enterprise culture in China. Confucian culture in the history of the Chinese nation not only plays an important role and is still in the construction of enterprise culture can play an important role. Beijing Tong Ren Tang as founded more than 300 years enterprise, may experience the tottering and peaceful age maintain its strong vitality of its root cause of a strong ideological and spiritual support, this article focuses on the Chinese traditional thoughts in Beijing Tong Ren Tang the influence of corporate culture.
Key Words:   Confucianism; Chinese traditional thoughts;
Beijing Tong Ren Tang; corporate culture

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