浅谈大众传媒对民俗文化的影响--以寿县曲艺为例

大众传媒包括报纸、广播、电视等媒体，随着现代科学技术的快速发展，互联网也成了一种大众传播媒介，并对现代各行各业产生了冲击和影响，传统的民俗文化也不可避免地受到了大众传媒的影响。有学者指出大众传播媒介把民俗文化推入了危险境地，一些传统的民俗文化逐渐凋零、消失。大众传媒对于民俗文化的发展的确是一把双刃剑，一方面可以有利于民俗文化的传承，另一方面也在解构着传统的民俗文化传承方式。因此要对民俗文化加以传承与保护，将大众传媒技术与民俗文化相结合，注重人才培养和推陈出新。
关键词：大众传媒；民俗文化；影响；寿县曲艺

Mass Media to the Influence of Folk Culture 
——take Shouxian county folk art forms as a example
 
Abstract: The mass media including newspapers, radio, television and other media, with the rapid development of modern science and technology, the Internet has become a kind of mass media, and has impact on the modern various industries and fields, the traditional folk culture is inevitably affected by the mass media. Some scholars have pointed out that the mass media the folk culture into a hopeless situation, some of the traditional folk culture gradually fade, disappear. The development of mass media for the folk culture is indeed a double-edged sword, on the one hand，it can accelerate the inheritance of folk culture, on the other hand, it deconstructs the traditional folk culture heritage. So it is necessary to add folk culture to inherit and protect, we will combine mass media technology with folk culture, pay attention to personnel training and bring forth new ideas. Shouxian County folk art.it can provide us with observation and Reflection on the impact of mass media on folk culture.
Key words:mass media; folk culture; influence; Shouxian County folk art forms

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