论希尔顿酒店战略管理

随着经济的不断发展，酒店行业的竞争也越来越激烈，企业发展想要取得成功，获得良好的效果，管理就显得尤为重要。本文首先论述了当前酒店行业的发展形势，然后引出希尔顿酒店集团，以此为例，从战略管理，细化到员工管理、营销管理、市场管理、文化管理等方面来了解这家国际化全球连锁的五星级酒店，同时也为了说明在当前经济发展的形势下，各个方面的管理对酒店行业发展的影响及重要性。在这样的管理方式下，来看希尔顿是如何取得具有全球超过500家连锁分支企业，年利润达数亿美元，并雄居世界最大旅馆榜首成绩的。　　

关键词: 企业管理；经营战略；品牌；影响

Abstract

In the process of continuous development in the hotel industry, the development of enterprises in order to be successful, to get good results, corporate management is particularly important. This paper begins by describing the current developing situation of the hotel industry, and leads to the Hilton Hotel Group, as an example, from strategic management, down to staff management, marketing management, marketing management and cultural management in order to understand this international, global chain of this five-star hotels. But also to explain the current situation in the economic development of all aspects of the management of the industry's influence and importance. Ultimately, the paper explains how Hilton become a group with more than 500 Hilton brand hotels, and make millions of dollars in profits, ranks the world's largest and top hotel .　

Key words: business management；business strategy；brand；impact

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