中国与东南亚国家旅游服务贸易对比研究

国民经济的快速发展加快了人们的生活节奏，伴随而生的是国民旅游需求的增长。经济全球化的深入进行，加上东南亚国家的崛起，不少国民选择境外旅游，东南亚国家的旅游市场不断规范，服务质量有较大提升，由于其高性价比，成为继日本、韩国之后中国顾客的首选旅游地之一。中国游客前往东南亚各国的数量也逐年攀升。因此，在上述的研究背景下，通过分别阐述中国与东南亚国家的旅游服务贸易现状，对比其旅游服务贸易发展现状，首先突出中国与东南亚国家旅游服务贸易的合作现状，再用SWOT方法对两者进行对比，得出中国与东南亚国家旅游服务贸易的对比分析。最后根据对比的结果，提出发展旅游服务贸易的建议和对策。
关键词： 旅游服务贸易；东南亚国家；对比研究

A Comparative Study of Tourism Service Trade between China and Southeast Asian Countries
Abstract：The continuous development of the economy has brought people's living standards, tourism has gradually become the main way of people's leisure and entertainment. Economic globalization, in addition to the rise of Southeast Asian countries, many nationals choose overseas tourism, Southeast Asian countries, the tourism market continues to regulate the quality of service has greatly improved, because of its high cost, become Japan, South Korea after the Chinese customers One of the preferred destinations. The number of Chinese tourists going to Southeast Asia has also risen year by year. Therefore, under the background of the above research, through the present situation of tourism service trade between China and Southeast Asian countries, and comparing the present situation of tourism service trade development, the cooperation status of tourism service trade between China and Southeast Asian countries is highlighted first, and then SWOT method And compares the tourism service trade between China and Southeast Asian countries. Finally, according to the results of the comparison, proposed the development of tourism trade trade proposals and countermeasures.
KeyWords：Tourism trade; Southeast Asian countries; comparative study

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