互联网+背景下传统国际贸易转型渠道分析

近几年来，全球遭受了欧债危机、难民、英国脱欧等政治、经济方面因素影响，世界经济尚未完全恢复又遭受着各种冲击，一直处于低迷期。国际形势险峻，对外贸易大环境萧条。李克强总理在2015年的政府工作报告中提出了“互联网＋”计划后，给各行各业带来些新的机遇。本文基于此背景下通过对传统国际贸易现状进行阐述，找出互联网背景下国际贸易的新特征，并针对这些新特征，通过SWOT等分析方法，对我国国际贸易转型的四个方面进行分析，从而找出国际贸易新特征下传统国际贸易企业的转型渠道以及在转型过程中可能遇到的各种困难，减少外贸企业在转型过程中所遭受的损失。望能对各个希望向互联转型的企业提供一定的指导和实践意义。

关键词：互联网+；国际贸易；转型渠道

Analysis of the transformation of traditional international trade in the context of the Internet channel
Abstract: in recent years, the world suffered a debt crisis in Europe, the British and European political refugees, economic factors, the world economy has not yet fully recovered and subjected to a variety of shocks, has been in the doldrums. The international situation is steep, the environment of foreign trade weak. Premier Li Keqiang put forward the "Internet +" program in in 2015 the government work report, to all walks of life to bring some new opportunities. This background through the traditional international trade situation in this paper based on finding new features of international trade under the background of Internet, and in the light of these new features, through the SWOT analysis, on China's international trade transformation four Aspects of analysis, so as to find out the new characteristics of the international trade channel transformation of traditional international trade enterprises and the difficulties that may be encountered in the process of transformation, reduce the foreign trade enterprises suffered losses. In the transition process to look for all the hope of providing some guidance and practical significance to the transformation of the Internet business.

Key Words: Internet +; international trade; the transition channel

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