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互联网时代琅琊山风景区营销策略探析


全文字数:9500字左右  原创时间:<=2022年

【内容摘要】

随着互联网时代的高速发展,旅游风景区面临着更大的机遇与挑战。本文以琅琊山风景区为例,首先对琅琊山风景区的营销效果进行分析、评估,从不同的角度寻找存在的问题,比如产品、价格、渠道、促销。通过问卷调查,比较分析等方法,对互联网时代下琅琊山风景区营销策略现存问题进行原因分析,借鉴上饶市三清山风景区的营销方法,整合琅琊山风景区自身的营销现状,旨在为琅琊山风景区提供更精准、高效的营销策略。关键词:互联网时代;琅琊山风景区;营销策略The marketing strategy of Langya Mount

随着互联网时代的高速发展,旅游风景区面临着更大的机遇与挑战。本文以琅琊山风景区为例,首先对琅琊山风景区的营销效果进行分析、评估,从不同的角度寻找存在的问题,比如产品、价格、渠道、促销。通过问卷调查,比较分析等方法,对互联网时代下琅琊山风景区营销策略现存问题进行原因分析,借鉴上饶市三清山风景区的营销方法,整合琅琊山风景区自身的营销现状,旨在为琅琊山风景区提供更精准、高效的营销策略。
 
关键词:互联网时代;琅琊山风景区;营销策略
 
The marketing strategy of Langya Mountain Scenic Area in the Internet Era
 
Abstract: With the rapid development of the Internet era,tourist attractions are facing greater opportunities and challenge.This paper takes the Lang-ya Mountain Scenic Area as an example. First,we analyze and evaluate the marketing effect of Langya mountain scenic area,and find out the existing problems from different angles,such as products,prices,channels and promotions. Through the questionnaire survey,comparative analysis and other methods,the existing problems in the marketing strategy of Langya mountain scenic area under the Internet age are analyzed, and the marketing methods of Sanqing Mountain scenic area in Shangrao are used for reference, and the marketing status of the Langya mountain scenic area is integrated to provide a more accurate and efficient marketing strategy for the Langya mountain scenic area.

Keywords:the Internet Era;Scenic Area;The marketing strategy

 

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