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共享经济下企业财务风险研究——以ofo单车为例


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【摘要】

共享经济下企业财务风险研究——以ofo单车为例

企业自诞生之日起便伴随着财务风险运动,贯穿于其生产经营的全过程。迈入21世纪知识经济的时代,迎来了科学技术和互联网的快速发展,得益于此,社会掀起了共享经济的热潮,并因此催生出了众多的共享企业。然而共享企业在应对新形势经济下的财务风险却暴露出许多的问题和不足之处,因此,对相关企业财务风险的研究显得十分必要。立足于共享经济市场下,运用文献研究、访问调查、比较分析等方法,以ofo共享单车为视角,探讨该企业面临的财务风险危机。分析财务风险产生的原因主要由于风险防范控制机制不健全、融资结构不合理,同时在应对市场信息变化时出现滞后与解读浅显的现象,加之社会信用的缺乏等。针对这些问题,借鉴国内外成功企业的经营经验,分析ofo应对风险时所采取的举措,并提出共享企业应对财务风险的对策和建议。

关键词:财务风险;共享经济;对策

Research on enterprise financial risk in sharing economy.
——Take ofo for example.

Abstract:The enterprise is engaged in the financial risk movement from the day of its birth, through the whole process of production and operation. With the advent of the knowledge-based economy in the 21st century, the rapid development of science and technology and the Internet has been ushered in. Thanks to this, the society has created a boom of sharing economy, and has spawned a large number of Shared enterprises. However, the Shared enterprise exposes many problems and deficiencies in dealing with the financial risks of the new situation, and therefore it is necessary to study the financial risks of the enterprises concerned. Based on the sharing of the market, using the method of literature study, interview survey, comparative analysis, etc, discusses the crisis facing the enterprise financial risk in the perspective of sharing bicycle with ofo. The main reason for analyzing financial risk is that the risk prevention mechanism is not sound, the financing structure is irrational, and it has a lag and interpretation in response to the changing market information, and the lack of social credit. Based on these questions, and the experience of the successful enterprises at home and abroad, the measures that the ofo has taken to cope with the risks, and proposes countermeasures and suggestions for sharing enterprises to deal with financial risks.

 

 

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