中式快餐的经营模式研究---以老乡鸡为例

在快餐市场需求不断增加，中西式快餐竞争激烈的背景下，研究中式快餐的经营模式具有重要的意义。本文以老乡鸡为例，首先，分析直营连锁和加盟连锁的中式快餐的经营模式以及它们的应用；其次，分析老乡鸡的经营模式和从产业上中下游分析成功的原因；最后指出老乡鸡在经营过程中出现的问题，并提出了老乡鸡在今后发展中上游要降低养殖成本、中游要提高标准化水平、下游要加快产品差异化进程的对策建议。

关键词：中式快餐；老乡鸡；经营模式

Study on the Management Model of Chinese Fast Food
——Taking the Laoxiangji as an Example
Abstract: With the increasing demand in the fast food market and the fierce competition between Chinese and Western-style fast food, it is of great significance to study on the management model of Chinese fast food. This article takes Laoxiangji as an example. First of all, it analyzes the management models and their applications of Chinese-style fast foods of chain stores and franchise chains. Secondly, it analyzes the operating patterns of Laoxiangj and the reasons for successful analysis from the middle and lower reaches of the industry. Finally, it points out the problems that the Laoxiangji has in the business process, and puts forward the countermeasures and suggestions that the Laoxiangji should reduce the breeding cost in the future development of the middle and upper reaches, the standardization level of the middle reaches should be increased, and the downstream should speed up the process of product differentiation.

Key words: Chinese fast food; Laoxiangji; Management model

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