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从合作原则和礼貌原则角度来看微博营销语言


全文字数:8000字左右  原创时间:<=2022年

【内容摘要】

从合作原则和礼貌原则角度来看微博营销语言


微博适应了用户互动交流的需求,顺应了信息传播方式大变革的趋势。商家或个人通过微博平台发现并满足用户的各类需求,从而达到营销的目的。本论文将从语用学理论出发,解读微博营销。
本文以美国哲学家格赖斯(H. P. Grice)于1967年提出的“合作原则”以及利奇(G. N. Leech)等人提出的“礼貌原则”为理论基础,用例证的方法,深入剖析营销者在营销过程中的适应与选择,分析研究微博营销语言的规律、特点和策略,希望能为新型网络营销模式的研究提供一个新的视角。
希望这个研究不仅有利于企业,也有利于帮助消费者更好的理解微博营销的语言。同时,对于营销语言的进一步发展做出了贡献,促进了社会文化经济的进程。

关键词:  微博营销语言,合作原则,礼貌原则
A Study on Micro-blog Marketing Language from the Perspectives of Cooperative Principle and Politeness Principle

Abstract
As a new model of network marketing, micro-blog marketing rises along with the emergence of micro-blogs. Micro-blogs adapt to the users’ requirement of interaction and conforms to the trend that the way of information dissemination has been changing. Sellers find and meet the users’ needs through the platform of micro-blogs so as to achieve the purpose of marketing. This paper will interpret micro-blog marketing language from the perspective of the pragmatic theory.
What is introduced in this paper is the research into micro-blog marketing language from the Cooperative Principle proposed by American philosopher H.P.Grice in the 1967 and Politeness Principle proposed by G.N.Leech. With the help of examples, this paper will dissect the marketing’s adaptation and selection of marketers in depth and the features and the strategies of the micro-blog marketing language. Moreover, I hope to provide a new perspective for the study of the new network marketing model.
The findings of this study are hoped to benefit enterprises and help the consumers interpret micro-blog marketing language easily. This kind of study makes effort to marketing language’s development and promotes a great progress of social culture and economy.

Key words:  micro-blog marketing language, cooperative principle, politeness principle

 

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