大学生网络购物满意度影响因素研究

电子商务产业的发展为广大消费群体带来了一种全新的购物途径——网络购物。网络购物的发展也逐渐渗透到了大学生消费者的生活中。本文的研究对象为在校大学生，通过问卷调查的方式，研究影响大学生网络购物满意度的具体因素，并在此次调研的基础上提出提升大学生网上购物满意程度的相关意见及建议。

关键词: 大学生；网络购物；满意度； 影响因素

RESEARCH ON THE INFLUENCE FACTORS OF SHOPPING SATISFACTION OF COLLEGE STUDENTS

Abstract:The development of the e-commerce industry has brought a new shopping approach to the mass consumer group -- network shopping. The development of shopping has gradually penetrated into the life of college students. The research object of this article for the college students, through the way of questionnaire survey, studies the specific factors affecting college students' online shopping satisfaction, and put forward improve on the basis of the survey of college students' online shopping satisfaction relevant opinions and suggestions.

Key words:College students；Network shopping；Satisfaction；Influence factors

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