安徽旅游服务贸易发展策略浅析

本文通过文献研究法与定量分析法等，对近年来安徽旅游服务贸易业发展现状及存在的问题，如旅游服务贸易格局皖南热皖北冷，旅游产品单一无民族文化内涵，对外国游客的旅游品牌宣传不显著，小语种旅游人才稀缺等进行具体分析，针对这些问题，提出了安徽应加强省内旅游服务贸易的区域联合，开发具有民族文化内涵的旅游产品，抓住旅游品牌向全球宣传的契机，培养高素质多语种旅游人才等对策，来发展安徽省旅游服务贸易。

关键词：安徽；旅游服务贸易； 发展对策及建议

Brief Analysis of the Development Strategy of Tourism Service Trade in Anhui Province

Abstract: Through literature research and quantitative analysis, the present situation and problems of tourism service trade development in Anhui Province in recent years is tourism service trade pattern in South Anhui hot and cold in the north of Anhui, tourism products single national cultural connotation, tourism brand propaganda for foreign tourists are not significant, small language tourism talent scarce and so on. In order to solve these problems, it is suggested that Anhui should strengthen the Regional Union of tourism service trade in the province, develop tourism products with national cultural connotation, seize the opportunity of tourism brand to global publicity, cultivate high-quality multilingual tourism talents and so on, to develop tourism service trade in Anhui.

Key words:Anhui;Trade in tourism services;Development policy and recommendations 

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