媒介融合语境下播音主持语言的话语转向

本文是在媒介融合的传播语境下，深入分析媒介融合对播音主持话语转向所产生的影响，以及产生这种影响的原因，结合研究对象的缺点及不足，提出了面对现状的播音主持转向的方向和目标：从“做广”向做深转变；在品牌竞争中形成自身品牌；努力朝着采编播一体化的全能型主播方向转化；提升主流媒体语言运用能力的发展目标，该研究是融媒体语境下播音主持话语转向的重要理论探索。
关键词：媒介融合；播音主持；话语转向

Media convergence under the perspective of discourse of broadcasting and hosting

Abstract：This article is in the context of the spread of media convergence, the thorough analysis of broadcasting media fusion discourse to the effects, as well as the causes of this influence, combined with the research object of shortcomings and disadvantages, put forward in the face of the present situation of steering the direction and target of broadcasting and hosting: to shift from "wide" to do deep;In the brand competition form the brand;Efforts towards universal anchor (editorial seeding) integration transformation;Promote the development of the mainstream media language using ability goal, the research is melting under the perspective of media discourse to the important theory of broadcasting and hosting

Key words：Media convergence；broadcasting；hosting；discourse diversion

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