通过锐澳鸡尾酒看酒业的营销策略

在上世纪末的日本，锐澳鸡尾酒就已经出现了并在酒类市场里面暂露头角了。直到现在，这种鸡尾酒在酒类市场中中不断发展，其丰富的种类，完全拓展了相关饮料的发展形势，现如今发展出很多相关的衍生方向：其不同的成分含量分别指向了不同的品种，例如酒精含量和果汁含量，而果汁含量又包括时令水果的果汁或者其他比较常见水果的果汁；还有其用途也指向了不同的消费方向，例如有一些可以佐餐，有一些可以当成普通的饮料，甚至还有一些专门为女性设计，提供美容养颜功效的多种类别，以酒水为载体，在酒类市场打开了局面，并与其他啤酒白酒红酒等传统酒业进行激烈的碰撞。
锐澳鸡尾酒自成立开始，就致力于中国此类鸡尾酒市场的开拓并于2007年正式成立，其产品已家喻户晓，全国畅销。而近些年的发展，以及其独特的发展方向，现已成为国内鸡尾酒市场的领军行业。伴随其整个发展链条的不断完善，成为一个中国巨头品牌已经不再遥远。

Abstract
Rio cocktail’s value and glamour in Japan are fully reflected at the end of the last century, until now, this commodity market development has been very mature, its varieties, fully developed situation of the development of the beverage. Today, the development of many related derivative direction: the different alcohol content, juice content, suitable for super, there are some specially designed for women, beauty effect, or according to seasonal fruit flavors and so on various categories, in form of drinks in the wine market opened the situation, and fierce competition.
Rio cocktail since its inception, it is committed to the development of such a cocktail market in China and was officially established in 2007, its products have been widely known, the national best-selling. And in recent years, as well as its unique development direction, has become the domestic cocktail market leader. With the continuous improvement of its entire development chain, it well be a Chinese giant brand in nearly future.

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