浅析文化益智类节目——以《汉字英雄》《中国听写大会》为例
从古至今，文化就是我们生活中不可或缺的一部分，我国自古就有科举制度，现如今我们还是同样重视文化教育。德智体美劳全面发展已成为我们衡量一个人文化素养的标准。新兴的文化益智类节目正是将文化与智力完美结合，符合当今时代的要求。将文化在节目中体现的淋漓尽致，使人们在娱乐的同时，更好的增长了见识，对文化有了进一步的了解。
本文对文化益智类节目的产生发展和现状作了介绍和分析，阐明了这类节目的内涵，在产生发展的这段历程里，由单一的“说教”型节目发展到现在多元化的文化节目，在节目内容上更注重平民化，娱乐性和节目内容的新颖。在受众心理上强化了受众的参与度，使受众与节目之间更加密切。针对文化益智类节目的不足，提出此类节目的发展策略，使文化益智类节目在未来的发展中逐渐成熟，不断创新。
关键词 ： 文化益智类节目 《汉字英雄》
Analyses our country culture educational programs - to the Chinese hero "Chinese characters dictation meeting" as an example
Abstract：Historically, culture is an indispensable part of our life, our country ancient times has the imperial examination system, and now we also attaches great importance to the cultural education. Art all-round development of morality, intelligence and physique has become our measure of a culture accomplishment. Emerging cultural educational programs combine culture and intelligence, accord with the requirement of The Times. Culture embodied in the show incisively and vividly, make people in the entertainment at the same time, the better growth of knowledge, to have a further understanding of culture.
In this paper, the cultural educational programs as well as on the development and status quo of introduction and analysis, clarified the connotation of this kind of program, in this period of the development of the course, by a single \"moralizing\" type program development to the present diversified cultural programs, pay more attention to civilian to change in the content, entertaining and content of the novel. In the audience psychological strengthened the audience participation, between the audience and show more closely. Aiming at the shortcomings of the cultural educational programs, puts forward the strategy of the development of such programs, the cultural educational programs in the future development of gradually mature, continuous innovation.
Keywords: Cultural educational programs Chinese hero
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