婚博会参展观众对蜜月旅游的需求研究——以中国婚博会（天津）为例

中国婚博会每届都会吸引大量适婚参展观众前往，而蜜月旅行是婚博会中不可缺少的必要产品。此时，了解参展观众对蜜月旅游的消费需求，从而满足旅游消费者个性化需求，是提升整个婚博会整体质量的关键。鉴于此，本文以2018年天津冬季婚博会为例，对参展观众对蜜月旅游的需求和态度进行问卷调查，总结蜜月旅游者的需求特征，从而对婚博会和旅游参展商提出相应的对策和建议，帮助婚博会和旅游参展商满足参展观众的需求，提高展会的质量。
关键词： 婚博会 参展观众 蜜月旅游 旅游需求 对策建议

Title：Wedding expo exhibitors audience demand for honeymoon travel research - in China the wedding fair (tianjin), for example

Abstract：China Marriage attract a large number of marriageable exhibitors. Honeymoon travel is an indispensable product in the wedding fair. At this time, it is the key to improve the overall quality of the Wedding Expo to understand the consumer needs of exhibitors for honeymoon tourism, so as to meet the personalized needs of tourism consumers. In view of this, this paper takes Tianjin Winter Marriage Expo 2018 as an example, carries out a questionnaire survey on the needs and attitudes of exhibitors to honeymoon tourism, then put forward corresponding countermeasures and suggestions for Wedding Fairs and tourism exhibitors to help Wedding Fairs and tourism exhibitors meet the needs of exhibitors and improve the quality of exhibitions.
Key words: Wedding expo exhibitors; audience;honeymoon travel; travel demand; countermeasures and Suggestions

*若需了解更多与协助请咨询↓→[电脑QQ][手机QQ]【数据协助】