仪式传播视域下电视新闻与“中国梦”的传播

本文主要运用仪式传播理论来分析电视新闻与“中国梦”的传播这一社会热议话题，以内容分析的方法分析了电视新闻的仪式传播价值，同时，探讨了电视新闻报道采用了哪些策略来传播“中国梦”所蕴含的塑造国家认同、凝聚民心、传递正能量、缔造良好国家形象的仪式功能，并针对仪式传播视域下电视新闻与“中国梦”的传播现状，引发大家对电视新闻如何更好地彰显“中国梦”的仪式意义这一问题的思考，以期对电视新闻更好地传播“中国梦”有所帮助。
关键词：仪式传播    电视新闻    “中国梦”

Title : An Analysis on the Spread of Television News about “Chinese Dream”    from the Perspective of Ritual View of Communication
  Abstract：Based on the theory of ritual view of communication, the article analyzes the social hot spot---the spread of television news and “Chinese dream” using the method of the content analysis. Firstly, the paper inquires into the ritual value of the television news; Secondly, the text elaborates the problem that how the television news report presents the ritual functions of “Chinese dream” : shaping the national identity, uniting the Chinese people, transmitting the positive energy, and creating a good national image. Finally, thinking of the current situation of the ritual communication of the television news and “Chinese dream”, this author aims at conducting the mass to ponder over the more effective measures that do good to highlighting the ritual significance of “Chinese dream” through the essay, in order to making the television news report advance the accomplishment of “Chinese dream” better.
     Key words ：Ritual View of Communication; Television News; “Chinese Dream”

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