从女性直播行业看网络直播发展

网络为我们打开了新奇世界的窗口，人们更愿意寄情于网络世界。于是网络直播这样新兴的媒介就此产生，学术界对网络直播的研究乐此不疲，但主要是对其自身利用价值研究。就目前网络上的数据和资料显示，目前学术界缺少对网络直播及相关要素的研究。
  本篇论文主要立足于对网络直播环境下的直播行业中的女性主播进行研究，选择这个论题的意义在于，一方面考虑到，网络直播对现实世界的影响越来越深刻成为了一种社会文化现象的表征，还可以映射出当下社会风情，大众的心理等的诸多问题它是社会的热门话题；另一方面考虑到选择女性主播这个客体具有特殊性，因为一直以来女性问题就是学术研究的边缘问题。所以本篇论文基于结合网络直播社会热点，女性角色边缘问题来力求探索女性主播和网络直播的发展。
  论文主要运用了调查法，通过引用直播天下关于2017年网络主播性别调查的权威数据及自身参与的关于“是否喜欢观看女性主播直播”问卷调查来分析女性主播的地位，全文分别从民俗学角度看女性主播的特征，从新闻传播学角度看受众中心论，从社会学角度看网络直播行业发展这个三个层次来布局全文。
  首先阐述网络直播行业是什么，描述社会上形形色色的女主播是如何归类的，从而总结当下女性主播的特征，重点要从民俗学和心理学分析古今女性角色变化，其次总结关系，用传播学的受众中心论原理剖析，受众与直播媒介间的复杂关系。论文最后概括问题，一方面从直播内容，网络环境，直播成本，盈利等发现女性主播问题，另一方面从网直播平台建设办法，主播自律追求，社会协助，寻求商机等方面解决问题。
  目的在于通过对古今女性角色定位剖析，归纳当今女性主播职业的发展中问题，通过分析受众在信息传递过程的复杂关系，把握当下网络直播的发展的方向。
  本篇论文希望通过契合时代的论题，多种学术论点原理的作用，大量的事例数据的分析，为女性主播所代表的整个网络直播领域的发展带来启发。

关键词：网络直播;传统女性民俗 ;受众中心论

Abstract
With the popularity and application of webcast, people are more willing to show their affection to the Internet world. So the emergence of such a new media such as live webcast, academia's research on webcast is very happy, but it mainly studies its own value. As far as data and data on the Internet are concerned, there is a lack of research on webcast and related elements in academia at present. This thesis is mainly based on the study of female anchors in direct live broadcasting industry. The significance of choosing this topic is that, on the one hand, the impact of live broadcast on the real world is becoming more and more profound as a token of social cultural phenomenon, and it can also map the present social situation. It is a hot topic in the society, on the other hand, the choice of the object of female anchors is special, because the problem of women is the marginal problem of academic research. Therefore, this paper is based on the hot spots of the network live broadcast, and explores the development of female anchor and webcast. The paper mainly uses the survey method to analyze the status of female anchors through the authoritative data of the webcast sex survey in 2017 and the questionnaire about "whether to watch the live broadcast of female anchors" in 2017. The full text is to see the characteristics of the female anchors from the perspective of folklore, from the news communication. From the angle of sociology, we can see the three levels of the webcast industry development from the perspective of sociology. Firstly, it expounds the meaning of the network live industry and the type of Internet hostess, and then summarizes the characteristics of the female network anchors. The emphasis should be on the analysis of the changes in the ancient and modern women's roles from the folklore and psychology, then the summary of the relationship, the analysis of the principle of the audience center of communication, the complex relationship between the audience and the live media. Finally, the paper summarizes the problems, on the one hand, from live content, network environment, live cost, profit and so on to find the problem of female anchors. On the other hand, it can solve the problem from the construction method of the live broadcasting platform, the self-discipline pursuit of the host, the social assistance and the search for business opportunities. Through the analysis of the role of female roles in ancient and modern times, the purpose of this study is to summarize the problems in the development of today's female anchors. Through the analysis of the complex relationship of the audience in the process of information transmission, we can grasp the direction of the development of the present network. This paper hopes to inspire the development of the entire field of network live, which is represented by female anchors by the analysis of the theme of the times, the role of a variety of academic argument principles, and the analysis of a large number of case data.
Key words:webcast industry;audience groups;traditional female Folklore

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