携程旅游网运营分析

在互联网高速发展的今天，在线旅游行业借助互联网的兴起逐渐占据旅游经济的主导地位。在众多的旅游网站中，携程网借助其成熟的运营，优秀的网络技术平台和完美的运营策略，始终处于在线旅游行业的领导地位。如何在竞争愈来愈激烈的在线旅游行业中，保持企业品牌竞争力，独特的运营模式尤为重要。本文以携程旅游网为例，采用文献研究法，比较研究法，归纳概括法，在几个优秀旅游网站比较的基础上着重研究携程旅游网，分析其运营模式的优势，找到了其在运营几大模块的独特之处，并以此为出发点，进行深入研究从而得出了携程旅游网在产品服务、管理模式、盈利模式等存在的问题，希望对携程旅游网的未来发展提供一些建议，从而使企业更长久的发展并取得更好的成绩。

关键词：携程旅游网；运营模式；在线旅游

Analysis on the operation of Ctrip Travel Network

Abstract:In the 21st century, the online tourism industry has gradually become the dominant tourism economy through the rise of the Internet. With its mature operation, excellent network technology platform and perfect operation strategy, ctrip is always in the leading position of online tourism industry. How to maintain the competitiveness of the enterprise brand in the increasingly competitive online tourism industry, the unique mode of operation is particularly important. Based on ctrip travel network as example, this paper adopts literature research, comparative study method, inductive method, on the basis of several excellent tourist sites comparison research on ctrip travel network, analyses the advantage of business models, found its unique operating several big modules, and as a starting point, in-depth research on products and services, thus draw the ctrip travel network management model, profit model and the existing problems and hope for the future development of ctrip travel network to provide some Suggestions, so as to make the enterprise more long-term development and achieved better results. At the same time, the analysis of this paper can also provide reference for relevant enterprises.

Key words: Ctrip network; Operation mode; Online tourism

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