探析语用移情在跨文化商务谈判中的运用
随着全球一体化的加快发展,国际商贸交流活动也越来越频繁，跨文化商务谈判也成为国际商贸活动中越来越重要的一部分。尤其是近期来，十八届三中全会的召开，加大了改革开放的力度。我国与国外经济体的交流越来越密切，由于语言文化的障碍导致了东西方的差异，沟通难度加强。为掌握语用移情策略,首先必须了解语用移情的概念,而后通过实际案例了解语用移情在跨文化商务谈判中的重要性,最后探讨如何在跨文化商务谈判中实现语用移情并减少谈判中的语用失误,推动跨文化商务谈判顺利进行。
关键词：语用移情 跨文化 商务谈判
On the Application of Pragmatic Empathy in Intercultural Business Negotiation
Abstract
With a frequent development of globalization, intercultural business activities come in a high frequency. And intercultural business negotiation is playing a great role in it. Especially in recent years, the convening of the Third Plenary Session of eighteen has increased the intensity of reform and opening up. Because of the cultural differences, the more closely we communicate with other countries, the more difficulties we will encounter. Firstly, it is essential to understand with real cases the notion of pragmatic empathy and its significance in intercultural business negotiation. And based on the above analysis, suggestions will be given on how to use pragmatic empathy in intercultural business negotiation and eliminate pragmatic mistakes to promote the development of negotiation.
Key words: pragmatic empathy, intercultural, business negotiation
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