自媒体时代网红经济的发展与挑战

自2015年“网红”一词成为“年度十大流行语”以来，网红及网红经济就作为一种新兴经济体发展。网红经济的崛起和壮大，也证明网红经济在新时期成功实现经济腾飞。在自媒体大量涌现的时代背景下，网红经济呈现出强劲的发展势头，同时潜在的问题也逐渐出现。中国网红经济呈现出网红经济涵盖范围多元化、网红经济职业化、规范化、变现多样化、运营方式专业化等发展趋势，本文在分析我国当下网红经济的发展现状及发展态势的基础上，尝试性地研究网红经济产业的发展和目前面临的挑战，为探索网红经济未来发展方向提供一定的参考。
关键词：自媒体；网红经济；MCN；变现
 

Abstract

Web celebrity since 2015 has been since the annual top ten buzzwords, web celebrity and web celebrity economy as an emerging economies develop web celebrity economy rise and expand and also prove that web celebrity economy in the new era to achieve the economic take-off In the media the springing of era background, web celebrity economy presents a strong momentum of development, a potential problem also gradually appear at the same time China's web celebrity economy shows the diversification of web celebrity economy, the professionalization and standardization of web celebrity economy and the diversification of realization On the basis of analyzing the development status and development trend of China's current Internet celebrity economy, this paper tries to study the development of web celebrity economy and the challenges it faces at present, so as to provide some reference for exploring the future development direction of web celebrity economy.
Keywords: We-Media;Web celebrity economy; MCN; Economy to liquidate

目 录

引言 1
一、自媒体与网红发展 1
（一）自媒体发展现状 1
（二）网红主体发展变化 2
二、网红经济现状 3
（一）变现方式多样化 3
（二）涵盖范围多元化 5
（三）运营机制及平台专业化、规范化 6
（四）内容生产结构优化升级 7
（五）打造产业化利益共同体 8
三、网红经济发展面临的挑战及对策 8
（一）网红经济发展面临的挑战 8
（二）网红经济发展对策 10
结语 11
参考文献 12
 

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