英特尔公司是全球最大的半导体芯片制造商，它的微处理器带来了计算机和互联网革命，改变了整个世界。
随着个人电脑的普及,英特尔公司成为世界上最大设计和生产半导体的科技巨擘。本文以英特尔公司为例,分析英特尔在中国怎样运用4Ps营销组合理论，成功地赢得全球市场。同时指出英特尔公司在营销中存在的问题，并且针对问题采取的解决措施,总结出英特尔在运用营销策略时值得借鉴的经验和需要注意的问题。
关 键 词：英特尔，营销组合，中国，存在问题，解决措施
Abstract: Intel company is the world's largest semiconductor chip maker, it brings the microprocessor computer and the Internet revolution, changed the whole world. With the popularity of personal computers, Intel to become the world's largest semiconductor design and production technology giant. Based on Intel company as an example, this paper analyzes how to use 4 ps in China Intel marketing combination theory, succeed in winning the global market. Intel also pointed out the problems existing in the marketing, and in order to take measures to solve problems summarized in using marketing strategy, Intel is worth using for reference of experience and problems needing attention.
keywords：Intel, marketing mix, China, existing problems ,solutions
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