在美丽富饶的鲁西北平原黄河三角洲耀着一颗璀璨的明珠，这就是著名的中国鸭梨之乡—阳信。阳信县现有鸭梨种植面积20万亩，县林业局鸭梨研究所的黄金梨园、河流镇张三川赵德俊的五彩梨园、流坡坞镇于东海的东方梨园已具较大规模。本文在进行实地考察的基础上搜集了大量资料，并参考大量文献资料，对阳信县客源市场现状进行了分析，对阳信客源市场进行了定位。阳信县客源市场以近距离散客为主，远距离和海外游客为辅。接着对影响阳信客源市场的因素进行分析，最后对阳信客源市场做了战略定位和功能定位。
关键词：阳信县；旅游客源市场；影响因素；战略定位；功能定位
On the beautiful and fertile plains of northwestern Shandong province lies a shining pearl of the Yellow River Delta—Yangxin county. It is noted as the Region of Egg-Shaped Pears and has a planting area of 200,000 mu. Many pear orchards of the county have reached a substantial scale, like the Golden Pear Orchard of the Pear Institute of the County Forestry Bureau, the Colorful Pear Orchard belonging to Zhang Sanchuan and Zhao Dejun from Heliu county and the Oriental Pear Orchard of Yu Donghai from Liupowu County.
This paper has collected a large amount of data on the basis of many field trips and referred to many related literatures. Then the status quo of the tourist source market of the county is analyzed and its market position is located. The main part of its tourist market is close FIT, supplemented by long-distance and overseas visitors. After that, an analysis was made on the factors that affect the tourist source market and a strategic and functional location of the market was made in the very end.
Key Wards: Yangxin County；The Tourist Source Market；Influencing Factor；Strategic Positioning；Functional Localization
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