本文旨在研究昆明市大学生体育消费的现状。文中采用文献资料法、问卷调查法、数据统计法和逻辑分析法对昆明市大学生群体的体育消费现状进行了研究，并提出了引导大学生进行合理的体育消费的对策，为高校体育发展和高校体育市场开发提供一定的参考作用。
关键词：昆明市大学生；体育消费；现状调查；建议与对策
The investigation and analysis of the state of sports consumption
of Kunming college students
Abstract: The purpose of this study is studying the state of sports consumption of Kunming college students . we adopted literature , questionnaire, statistics and logical analysis methods to study the state of sports consumption of Kunming college students in this paper. Then we presented implementation of guiding college students to carry on reasonable sports consumption. Therefore it will offer some reference opinions to the development s of college sports and sport markets.
Keywords: Kunming college students; sports consumption; present condition; suggestion and strategy
目 录
摘 要、关键词....................................................................................................................................................(4)
英文题目、摘要、关键词......................................................................................................... (4)
1、前言.................................................................................................................................................... .............. (4)
1.1选题依据....................................................................................................................................................... (4)
1.2 研究的目的及意义............................................................................................................. (5)
2、研究对象与方法........................................................................................................................... ............ (5)
1.1 研究对象...................................................................................................................................................... (5)
1.2 研究方法...................................................................................................................................................... (5)
1.2.1 文献资料法........................................................................................................................................... (5)
1.2.2 问卷调查法........................................................................................................................................... (5)
1.2.3 数据统计法........................................................................................................................................... (5)
1.2.4 逻辑分析法........................................................................................................................................... (5)
3、对昆明市大学生体育消费现状的调查及结果分析..................................................... ...... (5)
3.1 昆明市大学生对体育消费认识的调查及结果分析........................................................... (5)
3.2 昆明市高校学生参与体育消费的动机调查........................................................................... (6)
3.3 昆明市大学生进行体育活动的场所调查分析..................................................................... (6)
3.4 昆明市大学生体育消费水平调查分析..................................................................................... (7)
3.5 大学生体育消费结构调查分析..................................................................................................... (8)
3.6 昆明市大学生体育消费的运动项目调查................................................................................ (8)
3.7 影响大学生进行体育消费的因素分析..................................................................................... (9)
3.8 大学生参与体育消费的发展趋势................................................................................................ (11)
4、结论与建议......................................................................................................................................... ........ (11)
4.1 结论............................................................................................................................................................. (11)
4.2 建议与对策................................................................................................................................................ (11)
参考文献............................................................................................................................................................... (12)
附录......................................................................................................................................................................... (12)
致谢......................................................................................................................................................................... (14)
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