案例,spss,数据分析

中国时装业建立自己的奢侈品品牌的潜力


全文字数:6000字左右  原创时间:<=2022年

【内容摘要】

中国时装业建立自己的奢侈品品牌的潜力The Potential of China to Establish Its Own Luxury Brand in Fashion Industry


中文摘要

世界奢侈品市场正急剧膨胀。欧美等老牌市场已渐入衰退,而与此同时亚洲发展中国家对奢侈品的需求却在不断增长。世界奢侈品研究协会的数据显示中国如今已占全球奢侈品消费总量的百分之三十,而且这个数值还在不断增长。本文意在探讨中国建立自己奢侈品牌的潜力。在探讨建立中国奢侈品牌的原因和可行性的过程中,作者分别对于当今中国社会建立奢侈品牌的有利因素和制约条件以及在品牌创建过程中可能遇到的困难做了剖析和解释,并提出一套解决问题的试行方案,希望可以给予中国时尚企业些许帮助。

【关键词】 奢侈品牌;原因;能力;品牌创建;制约条件
Abstract

The luxury market worldwide is exploding more than ever. While the market in Europe and North America manifest a sign of recession, eastern market possesses a well potential to expend. Statistic of World Luxury Association suggests that China today accounts for nearly 30 percent of the world luxury consumption and this figure tends to increase dramatically in the near future. This paper aims to discuss the potential of China to build a luxury brand in fashion domain. In discussion of the reason and capability for China to establish a luxury brand in the fashion domain, both advantages and constraints of the status quo were analyzed and predicaments concerning the brand building process were taken into consideration. Solutions were suggested from both the perspectives of marketing and designing in order to deal with these problems and render some help to the Chinese fashion business.

【Key Words】luxury brand; reason; capability; branding building; constraints

 

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