XX市发展会展旅游的SWOT分析

摘　要

会展旅游作为会展业与旅游业相结合的衍生物，与一般观光旅游相比，具有组团规模大、消费档次高、客人停留时间长、盈利性好、行业互动性强、受季节影响小等优点，迅速成为昆明市促进地区经济发展的一个新亮点。本文将结合昆明市会展旅游发展的实际情况，在对昆明市发展会展旅游的SWOT分析的基础上，对昆明市会展旅游客源市场进行分析及全新定位，并提出与昆明市会展旅游发展相适应的对策，为昆明市会展旅游经营者更好地参加旅游经济活动提供了依据，对昆明市会展旅游的发展将具有重要指导作用，有助于推动昆明市会展旅游持续、健康发展。同时，研究结果对今后开展类似研究具有一定的借鉴意义。  

关键词：昆明市  会展旅游  SWOT分析

Abstract

MICE Tourism Exhibition Industry and Tourism as a combination of derivatives, compared with the general tourist, a group is large in scale, high consumption level, guests stay a long time, profitability, and trade interaction between strong, and the seasonal impact of the advantages of small , Quickly became Kunming to promote regional economic development of a new bright spot. This paper will combine the development of tourism in Kunming Exhibition of the actual situation in the MICE tourism development in Kunming SWOT analysis on the basis of the Convention and Exhibition in Kunming City tourist market analysis and new positioning, and made with the development of the tourism exhibition in Kunming Adaptation measures for the Kunming City Convention and Exhibition tourism operators to better participate in the tourism economic activity provides a basis for the development of tourism in Kunming City Convention and Exhibition will have an important guiding role, help to promote MICE tourism in Kunming sustained and healthy development. At the same time, the results of similar studies carried out in the future have a certain reference.

Keywords: Kunming City  MICE Tourism  SWOT Analysis

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