我国驰名商标保护的现状与立法建议

我国驰名商标保护的现状与立法建议
摘要
商标是商品的生产者、经营者或者商业服务的提供者为了使自己生产、经营的商品或者所提供的服务同其他竞争者的商品或服务区别开来而使用的一种标记。商标的起源可以追溯到几千年前，它是伴随着商品经济的形成而出现的。识别功能是商标最基本的功能，但是从数以万计的商标中，有一小部分脱颖而出，其功能性已经超出了识别的范围，而具有了新的内容，它们就是本文的研究对象——驰名商标。驰名商标是商标法的一个专有概念。对驰名商标的保护一直受到学术界的广泛关注与讨论。本文从驰名商标的概念出发,分析了驰名商标的特征,研究了国际社会和我国对驰名商标的保护现状,对驰名商标的保护制度的现状及其存在问题进行了探讨,并提出了我国立法上对驰名商标特殊保护制度的完善建议。

关键词：驰名商标；保护现状；立法建议；

Abstract
Trademark is commodity producers and operators or commercial service providers to make their production and operation of the commodity or service provided with other competitors of commodities or services distinguishes and use a mark. Its origin can be traced back to thousands of years ago, it was accompanied by the formation of commodity economy. The most basic functions are trademarks of function, but from tens of thousands of trademark, a small part in the fore and its function sex is beyond the scope of recognition, and the new content, they are the object of study, well-known trademark. The trademark is well-known trademark of a proprietary concept. The protection of well-known trademarks are wide attention and discussed. From the concept of well-known trademark, analyses the characteristics of well-known trademark, international society and the protection of well-known trademarks in China, the protection of well-known trademarks of the present situation and problems of system was discussed, and the proposed legislation of well-known trademark special protection system improvement Suggestions.

Keywords：Well-known trademark, Protection, Legislative proposals,

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