我国报纸媒体网络版盈利模式研究

我国报纸媒体网络版盈利模式研究
内容摘要

报纸网络版的盈利模式确定的问题，是目前报业集团面对第四媒体产生的冲击所面临的最大问题。当前我国报纸网络版的盈利模式主要有完全收费模式、部分收费模式、广告经营模式、完全免费模式，但是绝大多数的报纸网络版还是处于负盈利状态。出现这种现象的原因主要是报业集团对报纸网络版的重视不够、内容受限、定位不准。而解决这种状态可以通过转变观念，提高认知度、加大专门人才培养和技术投入力度、丰富报纸网络版内容，提高浏览量、创新网络广告模式来实现。

关键字

报纸网络版；盈利模式；网络广告
ABSTRACT

Newspaper online edition model to determine the profitability of the problems facing the newspaper group is the fourth by the media impact of the biggest problems facing. Online version of China's newspapers are mainly the profit model of fully charging mode, some charging mode, advertising business model, a completely free model, but the vast majority of newspapers online version or in a negative profit mode. The reasons for this phenomenon is mainly Newspaper Group newspapers online version of the attention is not enough content is limited, location are not allowed. To resolve this state can change ideas, to raise awareness and increase specialized training and technical input to enrich the content of newspapers online version to improve the views and innovative online advertising model.

KEY WORDS

The Internet version for newspaper；profit model；The  AD of  Internet

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