中国茶叶在摩洛哥市场的竞争力实证分析

中国茶叶在摩洛哥市场的竞争力实证分析
摘要：茶叶是我国重要的经济作物之一，也是我国传统的出口创汇产品。我国对摩洛哥的茶叶出口额居出口别国市场之首，对摩洛哥的茶叶出口关系到我国整个茶叶生产和出口的稳定。维持我国在摩洛哥的茶叶市场的持续健康发展，对我国茶叶出口以及维护茶农利益将会起到至关重要的作用。本文利用国务院发展研究中心信息网和联合国贸易数据库（UN COMTRADE）的统计数据为基础，借鉴出口渗透率（EPR）、显示性比较优势指数（RCA）和贸易竞争力指数（TC）为评价指标，对我国的茶叶在摩洛哥的市场渗透率以及竞争优势进行实证分析。实证显示，我国的茶叶在摩洛哥市场竞争能力强，市场渗透率高，茶叶竞争优势明显。

关键词：茶叶出口；摩洛哥；竞争力;RCA指数；TC指数；EPR指数

Empirical Analysis of the Competitiveness of Chinese Tea in Morocco Market

Abstract: Tea is not only one of the important economic crops ，but also a traditional export product in china. Chinese tea exports to Morocco ranks the first in the export markets to other countries, tea exports to Morocco related to the stability of production and export of tea in China. Keeping the healthy and sustainable development of our country in Moroccan tea market, plays an important part in the export of Chinese tea and ensuring tea growers’ benefits. This paper using the statistics in DRCnet and the united nations commodity trade statistics database as the foundation, referring to export permeation rate (EPR), revealed comparative advantage index (RCA) and trade competitive index (TC) as evaluation indexes, to analysis the market penetration and competitive advantage of Chinese tea in Morocco. The analysis indicates that Chinese tea has competition ability in Morocco market, and its market penetration is high, its competitive advantage is obvious.

Key words: tea exports; Morocco; competitiveness; RCA index; TC Index; EPR index

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